How Sykes Markets Your Holiday Let

If you are starting a holiday let business and are worried about how your property is going to get seen by potential customers, look no further than Sykes' successful and proven marketing strategy.

Using a variety of in-depth methods across multiple marketing channels, this helps your property get seen by a wide range of potential customers across the world.

Broadcast Marketing

Our nationwide TV and radio campaign, aims to expose our brand to as many potential customers as possible by encouraging holidaymakers to step back from everyday life and make the most of their time.

Customer Experience Testing

The Sykes website welcomes over 36 million visitors each year, and our Customer Experience Team work extremely hard to help make these visits convert into bookings through constant testing and analysis.

Our very own cottage-inspired research room is used to host sessions with both owners and customers to try and find out exactly what it is that they are looking for.

Paid Media

Our in-house Paid Media team bid on around 500,000 different Google and Bing search terms, and hold top ranking positions for some of the most popular search results in our field.

This means that potential customers looking for a holiday will likely see Sykes in key search results, driving more bookings for you.

Search Engine Optimisation (SEO)

Thorough keyword research is carried out to help optimise property landing pages and create compelling blog content to help Sykes appear highly in relevant Google search results.

This attracts potential customers to our website through organic results and leads them towards your properties.

CRM

Each year, more than 60 million targeted and personalised emails get sent out to our ever-growing database of customers. Impressive computer modelling allows us to tailor our content to each individual user, helping to match the right customers, with the right properties, at the right time depending on their behaviour.

As well as this more than 500,000 targeted direct mailings also go out each year to our customer database, increasing our reach even further.

Social Media

Our various social media channels including Facebook, Twitter, Instagram and LinkedIn boast more than 327,000 followers that engage with us every single day. This helps to increase our brand awareness, build loyalty and draw new customers within our target audience to Sykes through the sharing of inspiring content.

In-keeping with modern trends, Sykes also frequently takes a number of influential social media personalities on holiday, who post about their experience on various channels, in an attempt to increase our organic reach even further. Past guests have included TV personality Scarlett Moffatt, singer and actor Shane Ward and Coronation Street’s Sophie Webster.

PR

The continuous hard work of our PR Team help to increase Sykes’ reach across the UK’s most popular newspapers, consistently earning valuable coverage in publications such as The Times, The Guardian and The Mirror.

Sykes’ PR activity can include all manner of content, from sharing our expert industry knowledge and hosting journalist trips to our properties, to promoting special offers and shouting about the finest holiday homes on our books.

Partnerships

Our network of significant global partners exceeds 500 and continues to grow, with some of the travel industry's biggest names such as Expedia and Booking.com helping to increase our global reach.

Appearing on our partners’ sites requires no extra effort or cost from our owners, and they help your properties reach potential customers right across the world.